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Are we, as science communicators, doing our job?

Sometimes when I blog, I feel like my posts aren’t being read by the audience I want it to reach – what I’m communicating isn’t reaching the audience which includes people who aren’t scientists or science communicators.


It’s fantastic that scientists and science communicators encourage each other, read and learn from each other’s science blogs, but I don’t think we should keep science to ourselves, just between us scientists, or as Richard P Grant described it (albeit a bit harshly) as “tribalism”. We need to think about the impact science communicators have on the public in this day and age; although there may be a lot of science communicators, our message is not getting out to the public; who is meant to be our main audience, so science isn’t restricted to scientists only.
Why should we care about who reads our blogs?
One of the major issues we are facing is the issue regarding parents who are refusing to vaccinate their children.  In the year 1998, Dr Andrew Wakefield published a paper

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