How to Communicate Scientific Uncertainty to a Lay Audience (Instapost)




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ترجمه باللغة العربية في التعليقات 👇 Last Thursday I attended a media training session organised by the Science Media Centre. It bought together, journalists, scientists, researchers, press officers and people who communicate science in mainstream media, so both sides can understand and work together to communicate science correctly and to encourage scientists to be more vocal about their work and not fear media interviews. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ One key message both journalists AND scientists agreed on was that it was okay to communicate uncertainty in science. I was more surprised that the journalists agreed to this too, even though it’s sort of a public understanding that the lay public expects scientists know everything, and won’t accept “more research is needed” for an answer. When in actual fact, the main consensus was that you should communicate uncertainty when the results of a scientific study are not conclusive because that is science. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Science is not finite, as cliche as this sounds, we are always learning more about the human body and the world we live in, some theories have lived over time, and other times some theories have been disproved by scientific research. To prove a scientific theory is wrong or right, it needs to produce reproducible results, over many years or decades even.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Last year, I wrote a more detailed article for @kinesismagazine which you can read via the link in my bio.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #science #sciencecommunication #communicatinguncertainty #moreresearchisneeded #scientificresearch #research
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