Have you heard of personalised nutrition (PN) Despite gaining popularity in recent years, PN has been around for at least 40 years. In the past decade, the commercial PN sector has grown due to investor interest and affordable direct-to-consumer (D2C) testing devices. I’m sure you’ve seen PN ads on social media, especially in the past month. THE GOOD Improved health outcomes: PN tailors your diet to your genes, gut microbiome, lifestyle, and goals, leading to better weight management, reduced risk of chronic diseases, and improved energy levels. Enhanced motivation and adherence: The Food4Me study found that personalised dietary advice based on eating habits motivated positive changes in diet and lifestyle. A deeper understanding of your body: PN helps you make informed choices about your eating habits based on your health metrics and food intake. THE BAD Accessibility and cost: Personalised nutrition plans, which involve advanced technologies, face-to-face consultations with nutrition